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Tampilkan postingan dengan label market. Tampilkan semua postingan

Senin, 09 Agustus 2010

How to make money with a market research job

Have you ever been wandering the shopping mall and had someone stop and ask you if you would like to take part in a market research survey? Market research and advertising is big business today. There are people asking questions in election polls over the phone, stopping viewers outside movie theatres and even giving away free products on commercial TV, if you simply call their 800 number and tell them what you liked or didn't like about their candidate, food product or commericial advertising - and these people will pay some serious money for your responses!

Pinecone research, formerly Acorn, does market research surveys on-line. You can make money and receive free products for doing 10 minute surveys on everything from cereal to furniture polish. I found out about this through Consumer Opinion Services (the market researchers at malls and grocery stores). If you go to Pinecone's home page, you will find a toll free 800 number to call to get started. Your first on-line survey, about you, will pay five dollars in cash. Once you are in the system as a surveyor, they pay you $5 by check for each survey. You also may receive free products, anything from shampoo to cereal to try out at home. These researchers are serious about the questions. Based upon your answers, they will change the product, the packaging, the price, or even the advertising campaign.

Pinecone's web site is specifically formatted to your computer equipment at sign-up even if you are a WEBTV user, so the product displays and questions are easy to read and respond to in a hurry. One note of caution however, you must have a working telephone and email in case of additional follow-up questions, but they almost never call unless a question has been skipped. Also, personal information such as income, race, and ages of family members are asked to determine demographics or target audience of sales.

Sometimes these little surveys will put you on a major list if you are a registered voter for a "focus group" - if you are asked to go to one of these, usually for political candidates and issues, they can pay over $50 and feed you dinner or lunch! So the next time you are stopped at the mall, remember the market researchers are asking you to make a difference in their advertising.

Often a researcher will ask your age or source of income. Anyone who works for a grocery store, advertising or market research are excluded. This is because many of the products have not yet been introduced to the market and they do not want a professional in the field to give away their secrets. This makes many of the surveys fun and adventurous since some of the products are SO new they appear bold or even funny at first presentation to the public.

Radio and TV stations often do "listener" or "viewer" surveys. After an initial phone call, they send you a packet to keep track of what stations you hear or watch often and they also pay a small stipend for your trouble or send demo records/videos for your review. In order to find out more, go to FREE STUFF in your search engine or look for Pinecone Research, Greenfield, or observe closely those 800 numbers on the products that you buy. Even a short letter to a company whose products you appreciate can produce a coupon or free sample from the company.




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Kamis, 24 Juni 2010

What Motivates You at Work?


Written by Louise Morganti Kaelin

Have you ever thought about what motivates you? What gets—and keeps—you going? When we know WHY we do something, we can use that information to accomplish more. Knowing what motivates us will help us achieve our goals, both personal and professional.

No matter what we do for a living, or where we do it, the things that motivate us to work can probably be found on the following list. Many of us believe that the only reason we work is to earn money. Although there is no question that money, or what it buys (rent, food, etc.), is a prime motivator, money alone does not create the sense of fulfillment and accomplishment that many of us are seeking.

According to LIMRA International, a research association, it's a good idea to prioritize the following motivators for yourself. Once you've identified what works for you, share it with your boss. If you are the boss, ask your employees to prioritize their motivators. Whether you're the boss, the employee, or it's just you (a work-at-home mom or a solopreneur), this is important information for you to know.

INDEPENDENCE

The freedom to run your business activities as you wish; the opportunity to "be your own boss”

  • Do you ever feel restricted?
  • Do you feel overcome by rules and red tape?
  • Do you often feel in disagreement with superiors?

RECOGNITION

The rewards you get for doing a job well, such as being singled out in a publication or speech.

  • How important is winning to you?
  • How do you feel when others receive recognition?
  • Do you go out of your way to win awards?

ACHIEVEMENT

The feeling that you get from successfully accomplishing a job, overcoming obstacles and obtaining goals

  • Is your performance relative to your effort?
  • How do you feel when you have completed a task?
  • What kind of goals do you set for yourself?

LEISURE TIME

The amount of time that you have free to use as you wish, and the degree of enjoyment that you get from this time

  • Do you find yourself neglecting things?
  • Have you postponed a desired activity?
  • Do you really enjoy your leisure me?

POWER

The sense of control that you believe you have over your destiny and the destiny of others; your ability to influence or direct the behavior of others

  • Do you feel that you have control over your destiny?
  • Do people tend to lean on you, ask for your approval?
  • Do you find yourself doing things you'd rather not do?

PRESTIGE

The respect accorded you by your peers and by business or community associates; how others feel you compare with your peers

  • Is prestige important to you?
  • Do others tend to hold you in esteem?
  • Do you find yourself performing to gain esteem?

MONEY

The amount of personal financial income provided by your job

  • Are you proud of what you earn?
  • Do you tend to talk about money or how you spend, save, or invest it?

PRESSURE

The constant feeling or need to show continuing improvement in your job performance

  • Do you feel guilty about not exerting enough effort?
  • Do you continually feel that you must do more?
  • Do you require continual motivation from superiors?

SELF ESTEEM

Your feeling of self-worth; how you feel you measure up to your peers

  • Are you confident that you do as well as you can?
  • Do you feel guilty about poor performance?
  • Are you satisfied with your performance?

FAMILY LIFE

The amount and quality of family activities in which you engage

  • Do you spend enough time with your family?
  • Is the time you do spend meaningful?
  • Do family members talk about the time you spend with them?

SECURITY

The certainty that you feel of maintaining your position; the feeling that tomorrow will be at least as good as today

  • Is job security important to you?
  • Are you afraid to try something new?
  • Do you do things that tend to secure your job?

PERSONAL GROWTH

The feeling of growing as an individual or becoming more competent, more efficient—a better person

  • Do you think that you have grown over the past year?
  • Do you do specific things that result in improvement?
  • Do you have plans for doing more?

Now that you've prioritized this list, you should have a clearer idea of what motivates you at work. It's not just money, is it?

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Analyze The Job Market Before Starting Your Job Search

Spending a bit of time researching and understanding the job market in your professional field or geographic location will help you be more effective in your job search. Knowing the job market climate is key to deciding when and where to best focus your efforts on getting a first job or transitioning to a different workplace.

Job market information is available at libraries, in career magazines or in newspapers. The Internet offers a wide variety of search options ranging from job description, pay scale, geographic location, professional associations or agency standards.

In order to analyze the job market of your choice you can begin by asking yourself a few simple questions.

How much competition exists in the market?

The more competition the more dynamic, professional and interesting your resume should be. A good first interview will be critical as there will likely be numerous candidates interviewed so it is important to make the best possible impression.

A marketplace with less competition may be more beneficial to first time employees that may not have an extensive resume.

Are the employers looking for more than just the required skills?

A bit of research on who has been hired in the workplace will help you answer this question. If the advertisement or posting calls for Bachelors level training but everyone on staff has a Masters you can be assured the agency or organization is looking for more than just the requirements on the posting.

Also be aware that there are skills that may not be mentioned on the posting that might give you an edge in the market. If, for example, you spoke another language that was used in the area it may be an additional asset when seeking employment in that location. Make sure to include it in your resume.

What is the current employment trend in the area?

Is the geographical area in a depression or an economic upswing? Are businesses moving into or out of the area or field? Are there lots of lay-offs or downsizing?

Most of this information can be found either on the Internet or in the local papers. The local employment center can be a valuable source of this type of market analysis.

Does the market favor employers or job seekers?

This question will help you analyze your ability to negotiate with employers and your ability to apply for jobs that may be outside your traditional job qualifications. When the market favors job seekers the employers are more willing to provide work for first time employees or employees that have not had experience in a particular field. This is a good time to try new careers and to move jobs.

In a market that favors employers there is less chance of changing jobs and any moves should be planned in advance to avoid any unwanted unemployment.

When you feel confident that you can answer these questions you will be able to determine the condition of the job market. If it is a favorable market for the employee it will be easier to obtain a job and to be able to negotiate with your employer the conditions of your employment.

A market analysis that indicates a strong employer bias will work best for experienced individuals with credentials that exceed the minimum requirements of the employers.

Understanding the job market analysis will help you decide where you will have the best results in seeking employment. Focussing your time and effort on markets that are positive towards the employee will provide the best outcomes.

www.professional-resumes.com

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